Targeting the Adventurous Palate
Gimlet-loving mystery novelist Raymond Chandler once said, “Alcohol is like love. The first kiss is magic, the second is
intimate, the third is routine.”
Routine? Don’t mention that word to the growing segment of craft beverage consumers continually in search of the latest and greatest craft beverage. They enjoy hunting down new and innovative craft beverages and eagerly share their latest discoveries with other taste adventurers.